Picniic Launches Pia, a Virtual Assistant for Families

an illustration of a woman sitting in front of a laptop with many icons floating around her
A family assistant just got a little more personal. Picniic—a digital organizer that brings family activity data into one central hub—just launched its virtual assistant: a persona named Pia.
Leveraging data from Picniic, Pia adds another layer to the dashboard by learning a family’s habits to anticipate needs over time and make recommendations on how to stay on top of things. With no assistant specifically designed for families on the market, CEO Michael Cole and Co-Founder Ivan Tung launched Picniic a year ago. Their goal was to help families by bringing their activities, tasks and data into one place. The shared family schedule is accessible by all family members on smartphones, tablets or even online.

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